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Healthcare Partnership Advisory · Since 2013

The most valuable audience in America is inside your hospital.

A single large health system can generate over 126 million annual impressions — more than 3× the NFL and NBA combined. Mainsail Group turns that audience into new, non-organic revenue for hospitals and high-trust access for consumer brands.

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Choose your path

For Health Systems

Unlock non-organic revenue without operational drag

Beverage deals, brand partnerships, and sports sponsorship advisory — structured so your leadership team stays focused on patient care.

For Consumer Brands

Reach healthcare's massive, high-trust audience

A single large health system generates 126M+ impressions a year. Through Vizient and Premier, Mainsail opens the door to thousands more.

Strategic partners of Vizient and Premier

Representing 60%+ of U.S. staffed hospital beds

Pioneering healthcare brand partnerships since 2002

Key metrics

Mainsail Leadership
$200M+
In value negotiated for healthcare clients through pouring rights — our top practice
Single Health System
126M+
Annual impressions at a single large health system Based on 44M+ patient encounters, 9M+ ER visits, and 316K colleagues reported in the HCA Healthcare Impact Report (2024/2025). Total impressions include patient, visitor, colleague, and digital touchpoints.
Single Health System
3.1×
That system’s audience vs. the NFL & NBA combined 126M health-system impressions vs. ~40M combined regular-season attendance: NFL ~17.9M (Sports Business Journal, Jan 2025) + NBA ~22.2M (SBJ, Apr 2025).
Mainsail Network
60%+
Of U.S. hospital beds reachable through Mainsail’s GPO partners “Vizient and Premier together representing more than 60% of hospital beds.” — Definitive Healthcare, “Top 10 GPOs by Staffed Beds” (Oct 2025).
Trust Environment
75%
Of Americans rate nurses #1 for honesty & ethics — 24 years running 75% of Americans rated nurses’ honesty and ethics “very high” or “high” — #1 across all professions for 24 consecutive years. American Nurses Association, citing Gallup Poll (Dec 1–15, 2025).

Hover or tap the i on each stat for full source citations

See the Gap

Brands already pay for smaller audiences.

The Sports Deal

University of Kansas × Adidas

$14M / year

Adidas pays $14M annually so their shoes and apparel appear on KU athletes — people the public watches and admires. The logic: association with a visible, trusted group builds brand value.

KU Athletics, 2023

Your Health System

Nursing Staff × Comfort & Footwear

Untapped

Nurses are on their feet for 12-hour shifts and trusted by 75% of the public — more than any other profession. A structured footwear partnership gives brands authentic association with the most credible professionals in America, while generating new recurring revenue for your health system.

This gap is where Mainsail works.

The Sports Deal

UW Badgers × Pepsi

$350K+ / year

The University of Wisconsin Badgers — with declining attendance averaging 7,556 per hockey game — renewed their Pepsi pouring rights deal for 5 years at over $350K per year.

UW Athletics; HockeyDB.com, 2022–23 season

Just Down the Road

UW Health × Beverage Partner

700K+ patients / year

UW Health cares for over 700,000 patients per year with 1,800+ employees — roughly 90× the Badgers' audience. For years, the sports team had the beverage deal and the health system had none.

uwhealth.org

This gap is where Mainsail works.

What We Do

We know how to find the revenue others miss.

Beverage Deals

Our flagship practice. Mainsail's leadership has negotiated over $200M in value in pouring rights for healthcare clients. We don't treat these as a commodity price haggle — we build them into strategic partnerships between your health system and a beverage company. We still drive down costs and grow rebates and funding, but the best partnerships go further.

  • Lower cost of goods & richer rebate structures
  • Signing bonuses, marketing & wellness funding
  • Co-branded community & patient-experience programs
  • Competitive RFP design, negotiation & activation

Brand Partnerships

We apply proven sports marketing strategy to healthcare — identifying B2C brands that benefit from reaching your captive audience, then structuring partnerships that generate new revenue.

  • Brand partner identification & outreach
  • Sponsorship structuring & negotiation
  • Patient & staff experience integration
  • Revenue activation & ongoing support

Sports Sponsorship & Strategy

Your health system is paying millions to be the Official Healthcare Provider for a pro or college team — with no expert representation at the table. We fix that.

  • Contract audit & competitive benchmarking
  • Renewal & renegotiation strategy
  • Activation asset maximization
  • ROI measurement & reporting framework

Our Approach to Pouring Rights

A pouring-rights deal isn't a commodity. It's a strategic partnership.

Most advisors treat pouring rights as a race to the lowest price per case. We don't. Mainsail structures every engagement as a strategic partnership between your health system and a beverage company. Of course we drive down your cost of goods and grow rebates, signing bonuses, and funding — but a great partnership goes further, turning a vendor contract into a revenue and mission engine that supports the service lines that matter most, including oncology and other key specialties.

Lower cost + higher rebates. The financial fundamentals every deal should deliver — better unit pricing, richer rebate tiers, and signing bonuses.

Marketing & program funding. Partner dollars directed into co-branded campaigns, wellness initiatives, and community programs that raise your system's profile.

Service-line growth. Funding and awareness channeled toward high-value service lines like oncology — driving patient volume where margin and mission align.

A lasting relationship. A structure designed to keep delivering value across the life of the contract — not a one-time price win.

Ask us how your next pouring-rights negotiation can drive more revenue to key service lines like oncology. Ask Mainsail for Examples

How We Start

The Partnership Value Assessment

Most health systems have been burned by consultants who deliver an expensive deck and disappear — millions spent on advice, with no new revenue to show for it. We work differently. Every Mainsail engagement begins with a Partnership Value Assessment (PVA): a rigorous, hands-on analysis of the untapped revenue sitting inside your facilities — from beverage and pouring rights to brand partnerships and sports sponsorship contracts. It is our investment in you, and it is free to your organization.

$60K–$110K

Our typical investment per assessment — fully absorbed by Mainsail, at no cost to you.

4–6 weeks

From kickoff to a clear, actionable revenue roadmap built on real data — not a recycled template.

Yours to keep

The findings and roadmap belong to you — whether or not we ever work together.

What the PVA delivers

A full revenue-opportunity map. A facility-by-facility view of your beverage, vending, brand, and sponsorship footprint — the foundation for identifying every dollar currently left on the table.

A contract audit & benchmark. We benchmark your existing pouring rights and sponsorship agreements against current market rates so you know exactly where you stand — and where you're underpaid.

Market & brand intelligence. Deep insight into which beverage partners and B2C brands want access to your audience — and what that access is genuinely worth.

An actionable execution plan. A clear roadmap — with prioritized opportunities, projected revenue, and the steps to capture it — designed around what your organization can realistically execute.

What the process looks like

01

Discovery

We review your current contracts, facilities, and audience footprint to understand where you are today.

02

Analysis

We benchmark your agreements against the market and quantify the revenue opportunity, category by category.

03

Roadmap

We design the ideal future state — prioritized partnerships, deal structures, and projected value.

04

Readout

We present the findings to your leadership — a repeatable, proven methodology you keep, free and clear.

Why It Works

No one in healthcare has more pouring-rights data than Mainsail.

Mainsail has led more successful pouring-rights negotiations than any other advisory in healthcare — and every one of them feeds our proprietary data engine. It tracks and benchmarks the offer on your table against the real terms we've negotiated across systems like yours: rates, sponsorship value, volume commitments, and contract structure.

That comparison is the difference between negotiating from strength and guessing. Without it, you — or anyone negotiating on your behalf — are flying blind, with no way to know whether the deal in front of you is market-leading or leaving real money behind.

Your offer, benchmarked against the deals we've actually closed.

The PVA puts that data to work for your system from day one — so every number in your agreement is measured against what's truly achievable, not a vendor's opening position.

Our Promise

We put our own capital on the line.

The PVA is free. We invest our own time, market data, and 50+ years of leadership relationships up front because we're confident in what we'll find. For our performance-based engagements, we don't earn a dollar until we deliver real, measurable revenue — and we'll build a business case that holds us accountable to the savings and value we identify. The assessment is our investment in the relationship, and the results are yours to keep.

Request Your Free Assessment

Why Mainsail

Over 50 years in sports & healthcare. One powerful idea.

Over 50 Years of Relationships

Mainsail's senior leadership team brings over 50 years of combined experience at the intersection of sports marketing and healthcare. We know what brands want, what hospitals need, and how to structure agreements that create genuine value for both parties.

End-to-End Execution

We don't just introduce brands to hospitals. We structure the partnership, negotiate the terms, manage the rollout, and remain involved throughout.

Proven Across B2C Categories

From beverage giants to footwear brands to tech companies, Mainsail's partnership model has proven effective across multiple B2C categories.

GPO Network Access

Through Vizient and Premier — the two largest GPOs in America — Mainsail has direct relationships with thousands of health systems representing more than 60% of U.S. hospital beds.

Ronn Hollis, MMHC

Founder

"We are very selective about which brands get access to healthcare environments. The standard isn't just commercial fit — it's whether the brand makes the experience better for the people in that building." — Ronn Hollis

Ready to start the conversation?

Our strategic advisory engagements begin with a focused executive briefing. We bring the market intelligence, benchmarking data, and strategic framework. You bring your goals.

Request an Executive Briefing
(615) 416-3866 · ronn@mainsail-group.com
8118 Millview Drive, Brentwood, TN 37027